Summary

Company Name:
G.E.T. Enterprises

Business Type:
B2B | Food Service Products | Product Design, Sourcing, & Sales

Owner:
Olympus Partners | Private Equity

Employees:
Approx. 40

Annual Revenue:
$50-75MM

Project Length:
3 Years

Industry:
Restaurant & Hospitality

Sales Model:
• Direct Sales
• Independent Distributors
• 3rd Party Rep Firms
• Ecommerce

Key Challenges:
• Updating from analog models to digital systems
• Preserving existing brand equity
• Attracting a more style-conscientious customer base

Key Deliverables:
• Full Rebranding
• New Product Launch System
• Marketing Content Library
• Ecommerce Enablement
• Tradeshow Booth Design
• Printed Catalog
• Office Design

Contributors:
Victoria Battle – Graphic Design & Photography
Sean Blake – Product Photography
Madison Boozer – Copy Writing
Josh Benevides – Project Coordinator

Logo

• Consistent proximity within elements

• Concise shape language 

• Mathematically symmetric

• No decorative elements

• Framed to help define the space

Tagline:
”Designed to Serve”

• Products designed to serve diners

• Products designed to serve restaurant owners with better durability

• The company itself is designed to serve with superior customer service and an in-house product design team

Colors

• Strict color palette: orange, gray, black, and white

• Color ratio usage rules

• Opacity and gradient guidelines